We provide affordable market research for Ghanaian SMEs. From questionnaire design to field deployment and clear reporting, we help you discover what your customers truly think and want.
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Focused research services designed specifically for small and medium enterprises that need customer insights without the consulting firm price tag.
We create simple, effective questionnaires that get to the heart of what you need to know. Clear questions that your customers can understand and answer honestly, designed to deliver the insights you actually need.
Our trained researchers go where your customers are—markets, lorry parks, shopping centres, residential areas. Face-to-face interviews and mobile surveys that reach real people in real contexts across Ghana.
No jargon, no academic complexity. We deliver straightforward reports with actionable findings. You'll understand what we discovered, what it means for your business, and what you might consider doing about it.
Research capacity across Ghana's major commercial centres. Whether you need to understand customer preferences in Accra, test product acceptance in Kumasi, or gauge price sensitivity in Tamale, we can deploy there.
A straightforward process from initial conversation to delivered insights.
We discuss what you need to know about your customers and why. This shapes the research approach and questionnaire design.
We create a questionnaire and sampling plan tailored to your questions. You review and approve before we proceed.
Our researchers deploy to the agreed locations and collect responses through face-to-face interviews or mobile surveys.
We analyze the data and deliver a clear report with findings, patterns, and actionable insights you can use.
The types of customer questions we help you answer through structured field research.
Why do customers choose your competitor over you? What do they value about competing products or services? We help you understand the competitive landscape from your customers' perspective.
Would a new product or service find acceptance in a specific market? What features matter most to potential customers? We test concepts before you invest in full development or launch.
What price would your target market consider fair? At what point does cost become a barrier? We help you understand price sensitivity and acceptable ranges for your offering.
How do customer needs and preferences vary across different Ghanaian markets? We deploy research in specific regions to understand local market characteristics and opportunities.
Clarity about our scope helps ensure we're the right fit for your needs.
We provide research findings and customer insights. We do not develop marketing strategies, create marketing plans, or provide strategic marketing advisory services.
We do not offer brand development, brand positioning, visual identity creation, or brand management consulting. Our focus remains on customer research and data collection.
We do not provide general business consulting, operational advice, or strategic business planning services. We focus specifically on understanding your customers through research.
We deliver insights and findings. We do not implement changes, execute marketing campaigns, or provide ongoing advisory support beyond the research engagement.
Let's discuss what you need to know and how we can help you discover it through structured field research.
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