Research Programmes

Customer Satisfaction Research

Understand how your current customers perceive your products or services. We survey your existing customer base to identify satisfaction levels, pain points, and areas where you might improve.

This research helps you understand what you are doing well and where customers experience frustration or disappointment. The findings can guide operational improvements and service enhancements.

Overall satisfaction measurement
Specific attribute evaluation
Problem identification
Recommendation likelihood

New Product Testing

Test product concepts or prototypes with potential customers before full market launch. We present your product idea or sample to target customers and gather their reactions, concerns, and purchase intent.

This research reduces launch risk by identifying potential issues, understanding feature priorities, and gauging market acceptance before you invest in full production or inventory.

Concept appeal assessment
Feature importance ranking
Purchase likelihood measurement
Barrier identification

Competitive Analysis Research

Understand why customers choose competitors and what they value about competing offerings. We survey customers who use competing products or services to learn about their preferences and decision factors.

This research provides insight into competitive strengths and weaknesses from the customer perspective, helping you understand where you might differentiate or improve relative to alternatives.

Competitor awareness levels
Choice drivers and decision criteria
Perceived strengths and weaknesses
Switching barriers and triggers

Pricing Research

Determine what price points your target market considers acceptable for your offering. We test different price levels with potential customers to understand willingness to pay and price sensitivity.

This research helps you set prices that balance revenue goals with market acceptance, avoiding prices that are too high to attract customers or too low to sustain your business.

Price sensitivity measurement
Acceptable price range identification
Price-quality perception analysis
Competitive price positioning

Regional Market Studies

Understanding how customer needs and preferences vary across different Ghanaian markets.

Market research being conducted in Kumasi

Multi-City Research

Deploy research across multiple Ghanaian cities to understand regional variations in customer preferences, competitive dynamics, and market opportunities. We can conduct parallel studies in Accra, Kumasi, Takoradi, Tamale, and other commercial centres.

Analyzing regional customer preference patterns

Location-Specific Studies

Focus research on a specific region or city to understand local market characteristics in depth. Useful when considering expansion to a new region or when local market dynamics differ significantly from your current operating area.

Custom Research Design

We can adapt our approach to address specific questions unique to your business.

Tailored Questionnaires

While we offer structured research programmes, we recognize that every business has unique questions about their customers. We design custom questionnaires that address your specific information needs while maintaining research quality and field deployment efficiency.

Custom research might explore questions like: How do customers perceive a specific product attribute? What factors influence purchase frequency? How do different customer segments differ in their needs? What channels do customers prefer for information or purchase?

The custom research process begins with a detailed discussion of what you need to know and why. We then propose a questionnaire design and sampling approach tailored to your questions, get your approval, and deploy field researchers to collect the data. The final report presents findings specific to your research questions.

Research Process

What to expect when you engage us for a research programme.

1. Initial Consultation

We discuss your business context, what you need to understand about your customers, and which research programme fits your needs. This conversation shapes the specific questionnaire and sampling approach.

2. Proposal & Approval

We provide a written proposal detailing the questionnaire, sampling plan, timeline, and cost. You review and approve before we proceed with field deployment.

3. Field Research

Our trained researchers deploy to the agreed locations and collect responses through face-to-face interviews or mobile surveys. Quality checks occur throughout data collection.

4. Analysis & Reporting

We analyze the collected data and prepare a clear report with findings, patterns, and actionable insights. The report focuses on answering your specific research questions.