Who We Are - Monderavio

Our Focus

We concentrate exclusively on market research and customer surveys. This focused approach allows us to maintain quality while keeping costs accessible for small and medium enterprises.

By limiting our scope to research services, we avoid the overhead and complexity of full-service consulting firms. You get professional field research, clear questionnaires, and actionable findings without paying for services you do not need.

Research team planning customer survey methodology

Practical Methodology

Our research methods prioritize practical implementation over academic sophistication. We use straightforward questionnaire design, proven sampling approaches, and field techniques that work reliably in Ghanaian market contexts.

How We Approach Research

Principles that guide our work with every client and every project.

Question-Driven

We start with what you need to know, not with a predetermined research package. The questionnaire and methodology flow from your specific questions about your customers.

Language Appropriate

Our field researchers conduct interviews in the languages customers actually speak—English, Twi, Ga, Ewe, or other local languages as needed for the target market.

Context Aware

We understand that customer behavior varies by location, context, and setting. Research conducted at a lorry park differs from research at a shopping mall, and we adjust accordingly.

Clear Communication

Reports written in plain language that business owners can understand and use. We avoid research jargon and academic complexity in favor of clarity and usefulness.

Field Research Capacity

We maintain a network of trained field researchers across Ghana's major commercial centres. These researchers understand local market dynamics, speak local languages, and know how to conduct respectful, effective interviews in diverse settings.

Our field team includes individuals with experience in markets, lorry parks, shopping centres, and residential areas. They understand the social protocols and practical considerations of conducting research in these different environments.

Field researchers during training session

Quality Standards

We train field researchers on interview techniques, questionnaire administration, data recording, and ethical research practices. Quality checks occur throughout the data collection process.

What Makes Us Different

How our approach differs from both traditional consulting firms and informal research services.

Structured but Accessible

We use professional research methods and maintain quality standards, but we structure our services and pricing for SME budgets. You get structured field research without the consulting firm overhead.

Focused Scope

We do research. We do not develop your marketing strategy, create your brand, or provide business advisory services. This focus keeps our services affordable and our expertise concentrated.

Practical Outputs

Our reports present findings you can understand and use. We avoid academic complexity and theoretical frameworks in favor of clear answers to your specific questions about your customers.

Local Understanding

We understand Ghanaian market contexts, customer behaviors, and the practical realities of conducting field research across different regions and settings in Ghana.

Research That Serves Small Businesses